While I was unable to make it to Washington, DC to attend the Restore Sanity and/or Fear Rally with Jon Stewart and Stephen Colbert (Full Disclosure: I have a big nerd-crush on Colbert), I did make a point to read… Read More »Restoring Sanity
A recent article in The New York Times highlighted an innovative marketing campaign unveiled by the clothing retailer, J. Crew. In a departure from the traditional clothing marketing campaign wherein a retailer tries to convince buyers that their lives are incomplete without… Read More »Friends with Good Taste
Recently, I had the honor of presenting two workshops on social networking at The Association of Junior Leagues International, Inc. 2010 Fall Leadership Conference in Portland, Oregon. In planning for my presentations I made sure to include a significant amount of time… Read More »Fear Factor
Before you learned to walk, you had to learn to crawl. Along the way, you probably fell and tripped over your feet. Despite your missteps, you got up, brushed yourself off and kept moving. Establishing yourself via social networking requires… Read More »Learning to Walk
A social media policy is not to be confused with a social media strategy. The latter refers to the plan that guides an organization’s adoption and use of social media. The former refers to the rules of what constitutes appropriate… Read More »The Basics: Part 2