EMAIL & SOCIAL MEDIA MARKETING
Tony Martignetti Nonprofit Radio is the longest-running podcasts dedicated to small- to mid-sized nonprofit organizations. The podcast features thoughts leaders from the worlds of philanthropy, marketing, and nonprofit technology to offer valuable advice to the show’s audience regular audience of over thousands of listeners each week. It’s success has inspired others to start similar podcasts, resulting in a need to stay ahead of the pack.
I designed and implemented a website email registration program that resulted in a 10% increase in newsletter audience.
Through regular social media posting of content relevant to the needs of the podcast’s audience and development of a social media branding program, the podcast grew from one to four paid major nonprofit industry sponsorships.