By now it is common knowledge that for our social media efforts to be successful we have to be social. Numerous articles remind us about the importance of engaging our volunteers, donors and advocates. Fewer, however, focus on another aspect… Read More »Putting the “Social†into Social Media
The following series will look at the results of several reports released during the 2010 year examining nonprofit use of social media. Part 3: Twitter Who is using Twitter? Between 56-78% of nonprofit organizations surveyed reported using Twitter. The 2010… Read More »A Look at Nonprofit Social Media Use Studies
The following series will look at the results of several reports released during the 2010 year examining nonprofit use of social media. Part 2: Facebook Who is using Facebook? Among the nonprofit sample groups surveyed, between 73-86% reported using Facebook.… Read More »A Look at Nonprofit Social Media Use Studies
While I was unable to make it to Washington, DC to attend the Restore Sanity and/or Fear Rally with Jon Stewart and Stephen Colbert (Full Disclosure: I have a big nerd-crush on Colbert), I did make a point to read… Read More »Restoring Sanity
A recent article in The New York Times highlighted an innovative marketing campaign unveiled by the clothing retailer, J. Crew. In a departure from the traditional clothing marketing campaign wherein a retailer tries to convince buyers that their lives are incomplete without… Read More »Friends with Good Taste