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social media strategy

Stack of differently colored knits

Friends with Good Taste

A recent article in The New York Times highlighted an innovative marketing campaign unveiled by the clothing retailer, J. Crew.  In a departure from the traditional clothing marketing campaign wherein a retailer tries to convince buyers that their lives are incomplete without… Read More »Friends with Good Taste

two stacks of building blocks

The Basics: Part 2

A social media policy is not to be confused with a social media strategy.  The latter refers to the plan that guides an organization’s adoption and use of social media.  The former refers to the rules of what constitutes appropriate… Read More »The Basics: Part 2