A social media policy is not to be confused with a social media strategy. The latter refers to the plan that guides an organization’s adoption and use of social media. The former refers to the rules of what constitutes appropriate… Read More »The Basics: Part 2
In September, I will be teaching two workshops on social media for nonprofits at the Fall Leadership Conference of The Association of Junior Leagues International, Inc. As soon as I was offered the opportunity to speak at their conference I… Read More »The Basics: Part 1
Social media. It’s hard to escape those two words nowadays. Everywhere you go, someone is talking about social media. Whether it’s about the latest vacation photos your friend posted on their Facebook page, the newest YouTube hit or some celebrity’s… Read More »Why Embrace Social Media?