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new media

[VIDEO] How To Create a Google+ Page

Now that Google+ has released brand pages, it seems a lot of organizations are looking to dive right in and create their own. The video in this post will guide you through the process of creating a brand page.

Stack of differently colored knits

Friends with Good Taste

A recent article in The New York Times highlighted an innovative marketing campaign unveiled by the clothing retailer, J. Crew.  In a departure from the traditional clothing marketing campaign wherein a retailer tries to convince buyers that their lives are incomplete without… Read More »Friends with Good Taste

building blocks

The Basics: Part 1

In September, I will be teaching two workshops on social media for nonprofits at the Fall Leadership Conference of The Association of Junior Leagues International, Inc.  As soon as I was offered the opportunity to speak at their conference I… Read More »The Basics: Part 1