If a picture is worth a thousand words, then what is a minute of video is worth? According to Forrester’s Dr. James McQuivey, a minute of video is worth 1.8 million words. If you want to make a video, then… Read More »SXSW Report: The Five P’s of Online Video
Turning casual fans into super fans is the dream for any organization. As marketers know, the best and most powerful form of marketing is “word-of-mouth” from your own constituents. Having super fans creates that authentic, word-of-mouth marketing needed to get… Read More »SXSW Report: Build Campaigns that Build Super Fans
Greetings from Austin, Texas! I’m bringing you the latest Monday Mix of social media and technology news from straight from the 2014 South by Southwest Interactive Conference. Vine Updates Content Rules: For those of you who are fans of the… Read More »Monday Mix: Social Media News You May Have Missed
To mark my third year attending the South by Southwest Interactive Conference, I thought I’d share my top three lessons for nonprofits. Your videos may never go viral but you can make them likely to go viral: Trying to create… Read More »3 Lessons for Nonprofits from SXSW
Now that I’ve had a chance to travel back home and decompress, I thought I’d take a moment to look back at my week at the SXSW Interactive Conference. There were several topics that kept appearing on the schedule in… Read More »SXSWi: Top Three Takeaways for Nonprofits